Ladbrokes expands into mobile sportsbetting
The online division of the Ladbrokes betting group has expanded on earlier reports that it has taken on board the mobile Mfuse iPhone sportsbetting technology. A company spokesman said this week that the new application offers a ‘complete betting service’ featuring a ‘comprehensive range of betting markets’ including an ‘extensive range’ of in-play wagers.
Ladbrokes management is bullish on the prospects for mobile gambling. “Mobile betting and gaming will be a key driver of growth in the sector in the next few years,” says John O’Reilly, md for Ladbrokes’ remote gaming operations.

